Time:September 26-28, 2025
Venue:ZZICEC – Henan•China
Show principle
100% focus on wine trade and business
Show website URL
www.superwinechina.com
Exhibition Review
As one of the most professional procurement fairs in China’s import and export liquor industry, Zhengzhou International Wine and Spirits Exhibition (hereinafter referred to as SUPER WINE) has been successfully held in China for five times, with a cumulative exhibition area of more than hundreds of thousands of square meters, and has accumulated hundreds of thousands of excellent suppliers and buyers at home and abroad. The show has attracted thousands of top suppliers from more than 40 countries and regions around the world, bringing tens of thousands of wine products to the exhibition. Meanwhile, SUPER WINE has received strong support and participation from domestic and foreign government departments, as well as relevant industry associations such as IFSP, Comite Champagne(CVIC), French Cognac Association, the Mexican Chamber of the Tequila Industry, HKWA and embassies and consulates in China. In addition, the fair has also attracted the attention of numerous overseas organizations from various countries such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal, and Australia, which are actively organizing delegations to participate. Many overseas industry organizations hope to make full use of SUPER WINE as a display window and business matchmaking platform to introduce high-quality wines and spirits products into China, to acquire larger market shares and meet huge consumer demands in China. In order to provide an efficient platform as well as a marketing channel for domestic and foreign wine companies to display and deepen cooperation, the 6th Zhengzhou International Wine and Spirits Exhibition 2025, hosted by Shanghai Supervip Exhibition Co. Ltd. together with Henan provincial liquor administrations and industry association, is schduled to held on September 26-28, 2025 at the Zhengzhou International Convention and Exhibition Center. SUPER WINE will be an unmissable procurement event for import wine and spirits in China, dedicated to assisting foreign wine and spirits companies in entering the Chinese market by providing a green channel and cooperation platform. Relying on the geographical advantage of Zhengzhou Bairong Market, the largest food and wine trading market in northern China, the show aims to help domestic and foreign wine and beverage companies to establish their corporate brand image, open up the central market, achieve their sales goals and expand the scale of China’s wine and beverage consumption market.
Concurrent Activities
“China Wine Rating System for Global Wine (CWE) Assessment”、Food & Wine Cooking Show、Special Wines Promotion、Analysis & Research Forum、Wine-producing Regions Promotion、Wine Tasting、Wine Sets & Gifts Seminar、Annual Quality Wineries & Importers Awards、Wine Bartenders Competition.
Major exhibits
• wine: red wine, white wine, peach red wine, dry wine, static wine, sweet wine, fortified wine, strong wine and service provider (organization);
• wine and spirits: champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, tequila, health wine, wine and food, etc.
• traditional and fashionable wine: liquor, yellow wine, health wine, etc. Alcoholic beverages, including beer, cocktail, fruit wine, etc.
• alcohol services: wine accessories and appliances, alcohol education and training, wine service providers (liquor investment institutions, logistics transportation service providers, liquor storage service providers, etc.);
· wine promotion and organization: MEDALS, certificates, wine books, magazines, websites, culture, advertising, gifts, education training institutions and service agencies, etc.
Target audiences
1. Professional channels:
• enterprise platforms: group purchase units, associations, business groups, state-owned enterprises, international companies, etc. Terminal network seller, online store e-commerce, etc.
• retail agent: Zhengzhou and surrounding cities more than 30 m wine industry wholesalers, distributors, retailers, agents, importers, downstream distributors and conduits, large supermarkets and supermarket chains;
• catering and entertainment: large hotels, high-end western restaurants, nightclubs and restaurant chains.
• transportation: duty-free shops, duty-free operators, airlines, cruise ships and ferry companies with alcohol demand.
2. Industry customers:
• enterprises: decision supervisor, purchasing department staff, purchasing manager, buyer, designer, etc., of liquor importers, agents and traders;
• catering: wine tasters, bartenders, wine appraisers, Chinese and western chefs, pastry chefs, western pastry chefs, confectioners, gourmets, etc.
• media: wine, consumer, food, hotel and health;
3. Fans:
The real estate, aerospace, automotive, luxury brands such as VIP customers, financial institutions VIP customers, based in Zhengzhou fortune 500 companies in the business elite, white-collar workers, senior management, the government personnel of wine lovers and fans.
For more information about the booth of Super Wine 2025, please refer to the following ways:
1. E-mail contact information: info@goldenexpo.com.cn;
2. Pay attention to the official WeChat public number: Superwine;
3. Contact number: (86-21) 6439 6190/5013 1760.
