Focusing on the product sourcing and procurement needs of professional buyers, SUPERWINE features dedicated activities, including regional showcases, new product launches, professional tastings, supply-and-demand matchmaking, and business negotiations. These activities are designed to help buyers quickly understand product features, market positioning, channel policies, and partnership models, while efficiently connecting them with high-quality suppliers.

Professional visitors can evaluate and select market-ready products in one place, expand their import, agency, distribution, and end-user procurement networks, optimize their product portfolios and supply chain resources, and reduce sourcing and communication costs. They can also stay updated on market trends and consumer demand, while identifying brands, products, and partnership opportunities with strong growth potential.

Major Exhibits

• Wine: Red wine, white wine, rose wine, dry wine, static wine, sweet wine, reinforced wine, strong wine and its service  provider (organization) , etc. 

• Wine and spirits: Champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, agave, health wine,  food and drink, etc. 

• Traditional and fashionable drinks: White wine, yellow wine, health wine, alcoholic drinks, including beer, cocktails, fruit  wine,etc. 

• Alcohol services: Alcohol accessories and equipment, alcohol education and training, alcohol service providers (alcohol investment institutions, logistics and transportation service providers, alcohol storage service providers, etc. 

• Wine promotion and organization: Medals, certificates, wine books, magazines, websites, culture, advertising, gifts,  educational institutions and service agencies, etc.

Target Audience

• Wine producers, importers, agents, distributors and wine lovers: More than 300 thousand liquor wholesalers,  distributors and retailers, nearly 4,000 four-star hotels, nearly one thousand four-star and above hotels, and nearly 100,000  western restaurants, hypermarkets, duty-free shops, night markets, high-end clubs, etc. 

• Wine traders and retailers: Importers, dealer, wholesalers, sales representatives, professional retailers, professional  super-chain stores, etc.

• New e-commerce channels: Internet celebrity live broadcast, new retail, e-commerce, micro-commerce, social e-commerce,  community group buying , etc. 

• General merchandise stores and ordinary supermarkets: Purchasing centers for GMS and ordinary supermarket, drink  purchasing managers, wine sales managers, GMS and ordinary supermarket managers. 

• Cafe, hotel and restaurants: Hotels, night clubs and restaurants (catering manager and sommelier), chain restaurants and  chain hotels, etc. 

• Duty free operation industry: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing  centers, cruise and ferry companies with purchasing centers. 

• E-Business: Website designers and buyers for wine and spirits, etc.

Booth Reservation

To reserve the booth of “SUPERWINE 2027” or learn more information, please contact:

Tel: (86-21)5013-1760 

E-mail: info@goldenexpo.com.cn