Focusing on integrating resources across the global wine industry value chain, SUPERWINE is committed to bringing together domestic and international wineries, brand owners, importers, and supply chain enterprises, connecting with professional buyers, including supermarkets, liquor retail chains, e-commerce platforms, restaurants, hotels, distributors, and corporate group-purchasing buyers.

Based on professionally planned exhibition zones, targeted buyer invitations, and business matchmaking services, the exhibition provides participating companies with a comprehensive platform for brand promotion, new product launches, channel expansion, and business negotiations. 

Exhibition Background 

As one of China’s leading professional procurement fairs focusing on the import and export of alcoholic beverages in China, Tianjin International Wine & Spirits Exhibition (hereinafter referred to as SUPERWINE) has successfully been held dozens of times in China, on the basis of hundreds of thousands of excellent suppliers and buyers resources at home and abroad, supported by a cumulative exhibition area of hundreds of thousands of square meters. The exhibition has received strong support and active participation from relevant government authorities in China and abroad, including embassies and consulates of various countries, as well as industry organizations such as IFSP, Comite Champagne (CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants' Chamber of Commerce. Meanwhile, the fair has also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia to participate in the forms of National pavilions. A wide range of international wine and spirits associations and trade organizations regard SUPERWINE as an important platform for product presentation, trade promotion and market access in China, aiming to introduce a greater variety of premium wines and spirits from around the world to the Chinese market, expand distribution and business opportunities across China, and meet the huge consumer demand in China. To provide wine and spirits companies from China and around the world with a professional platform for brand promotion, product showcase and business cooperation, while enhancing brand visibility and expanding marketing and distribution channels, the China General Chamber of Commerce, Tianjin General Chamber of Commerce, Tianjin Consumption and Circulation Promotion Association, and Golden Exhibition Group will jointly organize the 2nd Tianjin International Wine & Spirits Exhibition 2027, to be held from April 22 to 24, 2027 at the National Convention and Exhibition Center. SUPERWINE will be an unmissable procurement event for imported wines and spirits in China, providing a green channel and cooperation platform to assist foreign wine and spirits companies in expanding the Chinese market. Relying on Tianjin’s role as a key economic center and port city in northern China, which boasts convenient international trade channels, a well-established distribution system for imported food and alcoholic beverages, as well as policy and market advantages brought by the coordinated development of the Beijing-Tianjin-Hebei region, the show aims to assist domestic and international wine and spirits companies in building their brand image, expanding into the central Chinese market, achieving sales goals, and further acquire market share of China’s alcoholic beverage.

Exhibition Highlights

International Platform, Global Connections: The event will bringing together wine and spirits resources from over 40 countries and regions worldwide,  connects international wineries, brand owners and trade associations with leading Chinese importers, distributors and channel partners.

Targeted Buyer Outreach, Efficient Business Connections: It will attract professional buyers from across the entire wine and spirits distribution ecosystem, including wholesalers, distributors, retailers, hospitality and foodservice operators, supermarkets, duty-free retailers, e-commerce platforms, livestream commerce and community group-buying channels.

Institutional Support, Stronger Brand Presence: Supported by relevant government authorities, leading industry associations in China and abroad, as well as embassies and consulates from participating countries, providing a professional platform to strengthen brand visibility and market influence.

Strategic Gateway to North China: As a major economic hub and port city in northern China, Tianjin offers efficient access to international trade routes, a well-established distribution network for imported food, wine and spirits, and strong market opportunities driven by the coordinated development of the Beijing-Tianjin-Hebei region.

Comprehensive Channel Coverage, Enhanced Trade Connections: From traditional distribution networks to emerging e-commerce channels, from star-rated hotels to restaurant chains, and from duty-free operators to major supermarket groups, the show precisely connects with key wine and spirits consumer markets.

Major Exhibits 

•Wine: Red wine, white wine, rosé wine, dry wine, still wine, sweet wine, fortified wine, high-alcohol wine, as well as related service providers and industry organizations,etc.

•Spirits & Alcoholic Beverages: Champagne, Sherry, Icewine, Brandy, Whisky, Vodka, Rum, Gin, Sake, Sparkling Wine, Tequila, Functional and Wellness Alcoholic Beverages, Alcohol-Infused Foods, etc.

•Traditional and fashionable drinks: Baijiu, Huangjiu, functional alcoholic beverages, and alcoholic beverages including beer, cocktails, fruit liqueurs, etc.

•Wine Services: Wine and spirits accessories and equipment, professional education and training, and related service providers, including investment institutions, logistics and transportation providers, warehousing and storage providers, etc.

•Wine Promotion & Industry Organizations: Awards and certification bodies, wine and spirits publications, magazines and digital media platforms, cultural and promotional organizations, advertising and marketing services, gifts and promotional products, education and training institutions, and other professional service organizations.

Target Audiences

•Core Wine Buyers: Wine and spirits producers, importers, agents, operators, distributors, and wine enthusiasts; more than 300,000 wholesalers, distributors, and retailers; nearly 1,000 four-star and above hotels; and close to 100,000 upscale Western restaurants, hypermarkets, duty-free shops, nightlife venues, premium clubs, etc.

•Wine Trade & Retail: Importers, wholesalers, sales representatives, specialist retailers, specialty retail chains, etc.

•E-commerce Emerging Sales Channels: Livestream commerce, new retail, e-commerce platforms, WeChat-based commerce, social commerce, private-domain group buying, community group buying, etc.

•Hypermarkets & Supermarkets: Purchasing centers of hypermarkets and supermarkets, beverage purchasing managers, wine industry managers, hypermarket and supermarket managers, etc.

•Cafés, Hotels and Restaurants: Major hotels, nightclubs and restaurants (food and beverage managers and sommeliers), restaurant chains, hotel chains, etc.

•Duty-Free Industry: Duty-free operators, ship chandlers, duty-free shops, airlines with purchasing departments, cruise and ferry companies with purchasing departments, etc.

•E-commerce Industry: Designers of wine and spirits websites, wine and spirits buyers for such websites, etc.

Booth Reservation

To reserve the booth of “SUPERWINE 2027” or learn more information, please contact:

Tel: (86-21)6439-6190

E-mail: info@goldenexpo.com.cn