Tianjin International Wine & Spirits Exhibition 2027

Concurrently held: Tianjin International Imported Food and Agricultural Products Exhibition 2027

Time: April 22-24

Venue: National Convention and Exhibition Center (Tianjin)

Exhibition Introduction

As one of the most professional procurement fairs for the import and export of alcoholic beverages in China, Tianjin International Wine & Spirits Exhibition (hereinafter referred to as SUPERWINE) has successfully been held dozens of times across the country. The cumulative exhibition area has exceeded hundreds of thousands of square meters, attracted thousands of excellent suppliers from over 40 countries and regions around the world bringing alcoholic products to participate, which has accumulated resources of hundreds of thousands of excellent suppliers and buyers at home and abroad. During its operation, SUPERWINE has respectively received strongly support and active participation from domestic and foreign competent authorities, IFSP, Comite Champagne (CVIC), COGNAC, Mexico Tequila Association, Hong Kong Wine Merchants' Chamber of Commerce as well as embassies and consulates from various countries and relevant industry organizations. Meanwhile, the fair has also attracted the attention of overseas organizations such as France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia to participate in the forms of National pavilions. More and more international industry associations expect to leverage SUPERWINE as a display window and trading platform to introduce more high-quality wines and spirits to China, aiming to capture a larger market share and meet the huge consumer demand in China. To better establish a platform for domestic and foreign beverage companies to showcase and deepen cooperation, and explore marketing channels, Shanghai Zhongzhan Huixin Exhibition Co., Ltd. together with relevant competent authorities and industry associations, plans to hold the "2027 Tianjin International Wine and Spirits Exhibition" at the National Convention and Exhibition Center (Tianjin) from April 22-24, 2027. SUPERWINE will be an unmissable procurement event for imported wines and spirits in China, dedicated to providing a green channel and cooperation platform to assist foreign wine and spirits companies in expanding the Chinese market. Relying on Tianjin’s role as a key economic center and port city in northern China, which boasts convenient international trade channels, a well-established distribution system for imported food and alcoholic beverages, as well as policy and market advantages brought by the coordinated development of the Beijing-Tianjin-Hebei region, the show aims to assist domestic and international wine and spirits companies in building their brand image, expanding into the central Chinese market, achieving their sales goals, and further enlarging the overall scale of China’s alcoholic beverage consumption market.

Concurrent Activities

• International Wine Products Label Management Summit

To assist importers of alcoholic beverages and food products stay updated on the latest food laws, regulations, and safety supervision requirements in China, the Forum will bring together representatives from customs authorities and industry experts to provide authoritative guidance and in-depth insights on key issues, including the new labeling rules for imported prepackaged foods, label compliance management, customs advance rulings, and regulatory practices for the safety supervision of imported alcoholic beverages.

• World Wine Master Class

Guided by a professional and systematic tasting system, the event takes participants on an in-depth exploration of benchmark wines of textbook significance, showcasing the distinctive terroirs and exceptional wines of the world’s most renowned wine regions. Each edition attracts representatives from professional institutions, industry professionals, and wine enthusiasts from across the country. Supported by a diverse range of themes and immersive tasting experiences, the event presents a celebration of fine wines from around the world, combining professional depth with rich cultural insight.

Major Exhibits

• Wine: Red wine, white wine, rose wine, dry wine, static wine, sweet wine, reinforced wine, strong wine and its service  provider (organization) , etc. 

• Wine and spirits: Champagne, sherry, ice wine, brandy, whiskey, vodka, rum, gin, sake, sparkling wine, agave, health wine,  food and drink, etc. 

• Traditional and fashionable drinks: White wine, yellow wine, health wine, alcoholic drinks, including beer, cocktails, fruit  wine,etc. 

• Alcohol services: Alcohol accessories and equipment, alcohol education and training, alcohol service providers (alcohol investment institutions, logistics and transportation service providers, alcohol storage service providers, etc. 

• Wine promotion and organization: Medals, certificates, wine books, magazines, websites, culture, advertising, gifts,  educational institutions and service agencies, etc.

Target Audience

• Wine producers, importers, agents, distributors and wine lovers: More than 300 thousand liquor wholesalers,  distributors and retailers, nearly 4,000 four-star hotels, nearly one thousand four-star and above hotels, and nearly 100,000  western restaurants, hypermarkets, duty-free shops, night markets, high-end clubs, etc. 

• Wine traders and retailers: Importers, dealer, wholesalers, sales representatives, professional retailers, professional  super-chain stores, etc.

• New e-commerce channels: Internet celebrity live broadcast, new retail, e-commerce, micro-commerce, social e-commerce,  community group buying , etc. 

• General merchandise stores and ordinary supermarkets: Purchasing centers for GMS and ordinary supermarket, drink  purchasing managers, wine sales managers, GMS and ordinary supermarket managers. 

• Cafe, hotel and restaurants: Hotels, night clubs and restaurants (catering manager and sommelier), chain restaurants and  chain hotels, etc. 

• Duty free operation industry: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing  centers, cruise and ferry companies with purchasing centers. 

• E-Business: Website designers and buyers for wine and spirits, etc.

Booth Reservation

To reserve the booth of “SUPERWINE 2027” or learn more information, please contact:

Tel: (86-21)5013-1760 

E-mail: info@goldenexpo.com.cn