Global wine and spirits producers, importers, distributors and buyers will gather at the National Convention and Exhibition Center (Tianjin) to explore new opportunities in China’s expanding beverage market.

The 2027 Tianjin International Wine & Spirits Exhibition, also known as SUPERWINE, will take place from April 22 to 24, 2027, at the National Convention and Exhibition Center (Tianjin). Designed to strengthen cooperation between China’s beverage market and the global wine and spirits industry, the exhibition will serve as a professional platform for brand promotion, product sourcing, business negotiations, distribution development and industry networking.

Leveraging Tianjin’s strengths in port logistics, international trade, imported-goods distribution and the coordinated development of the Beijing-Tianjin-Hebei region, the exhibition will bring together premium wine, spirits and related industry resources from around the world. It will provide international brands with an efficient gateway to the Chinese market while helping domestic and overseas companies expand their presence across northern China.

A Well-Established International Trade Platform

SUPERWINE has developed into a well-established sourcing and trade platform serving China’s wine and spirits import and export industry. Over the course of dozens of editions held in different regions of China, the exhibition has accumulated hundreds of thousands of square meters of exhibition space and built an extensive network of domestic and international suppliers, importers, distributors, retailers and professional buyers.

Previous editions have welcomed thousands of suppliers from more than 40 countries and regions, presenting tens of thousands of products across a broad range of categories and market segments. Exhibits cover a wide range of fields, including wine, brandy and cognac, whisky, vodka, rum, tequila, sake, fruit wine and other alcoholic and specialty beverages.

SUPERWINE has also received support and participation from government authorities, foreign embassies and consulates in China, international industry organizations and professional trade associations representing sectors such as spirits, Champagne, Cognac, tequila and wine distribution. Organizations and companies from France, Germany, Italy, Spain, Chile, South Africa, the United States, Argentina, Portugal and Australia have previously organized delegations and national or regional pavilions at the exhibition.

Through SUPERWINE, international producers and brand owners can introduce products with distinctive regional origins, cultural identities and brand value to the Chinese market. Exhibitors will also have opportunities to establish partnerships with importers, distributors, supermarkets, e-commerce platforms, restaurants, bars, hotels, specialist retailers and group-purchasing channels.

Tianjin: A Strategic Gateway to Northern China

As a major economic center and port city in northern China, Tianjin offers convenient access to international trade routes and a mature distribution network for imported food, wine and spirits. Its strategic location enables businesses to reach Beijing, Hebei and the wider northern Chinese market, making the city an important gateway for international brands seeking to expand their distribution and commercial presence in the region.

The National Convention and Exhibition Center (Tianjin), a large-scale modern exhibition complex, will provide exhibitors and visitors with professional facilities and supporting services for product displays, brand promotion, business matchmaking and trade negotiations. The show will welcome a wide range of industry participants, including wine and spirits producers, brand owners and operators, importers and general agents, distributors and wholesalers, retailers and specialist beverage chains, hotels, restaurants and catering buyers, e-commerce and digital retail platforms, industry associations and service providers and professional purchasing organizations.

Connecting Global Brands with Chinese Buyers

A program of supporting activities will be held throughout the three-day event, including product presentations, brand launches, business-matching sessions, guided tastings, industry exchanges and trade negotiations.

These activities will help suppliers and buyers identify suitable partners, explore new distribution opportunities and develop more targeted commercial relationships.

According to the organizers, the 2027 exhibition will continue to draw on SUPERWINE’s strengths in international industry-resource integration and professional-buyer recruitment.

For overseas producers and brand owners, the event will provide a professional platform through which to better understand China’s evolving consumer market, present their products to qualified trade buyers and identify potential import and distribution partners.

For Chinese beverage companies, the exhibition will offer opportunities to diversify product portfolios, expand sourcing channels, discover international brands and strengthen their competitiveness and market influence.

Global Wine and Spirits Industry to Gather in Tianjin

From April 22 to 24, 2027, the global wine and spirits industry will turn its attention to Tianjin. The show invites wine and spirits producers, brand owners, importers, distributors, retailers and professional purchasing organizations from China and around the world to meet at the National Convention and Exhibition Center (Tianjin).

Together, participants will explore new opportunities in China’s wine and spirits market, build valuable international partnerships and contribute to the continued development of global beverage trade and industry cooperation.